Year after year of usable, accessible, findable content
It's frustrating when you provide content for a project, only to see it deteriorate into a landfill for bad content. You may train a group of staff authors, but then what?
Most business content is electronically created, edited, stored, categorised, published and distributed. You understand this! However, most staff content authors are subject experts, not technical communicators, so they don't know what they don't know.
Plain language guidelines have barely changed since Aristotle, but today, the T in ASTC and ICT looms large. Reluctant writers need to grasp the powerful connection between technology and communication.
Rachel will show you the Contented solution: mass online learning that's quick, easy, fun, and ridiculously cheap. We use technology to train technophobes, and they love it. When they get the message, they become empowered, enthused, even evangelistic. And when staff training reaches a tipping point, there's hope that all new content can be usable, accessible, findable and useful, year after year after year.
About Rachel
Rachel McAlpine is co-founder of Contented Enterprises, provider of award-winning online courses for business writers and web content authors. Contented specialises in mass staff training for government agencies and universities.
Rachel has been a web content consultant since 1995. An unstoppable septuagenarian, she was first known as a poet, playwright and novelist, and is the author of 30-odd books, most recently "Write me a Web Page, Elsie!" and "Scarlet Heels: 26 stories about sex".
She chairs the New Zealand lobby group, Plain English Power, and in August 2010 was a writer in residence at the Château de Lavigny, Switzerland.
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